Google Ads spend won't convert if your website isn't built for it. The speaker has generated over $50 million in client revenue through Performance Max campaigns by fixing website speed, checkout flow, and conversion rate optimization instead of just running ads.
If you're spending any money on ads, you should also be focusing on how do you optimize post. Click start working on your business. Don't think ads is it. Ads should not be your whole business. That should not be where all sales are coming from. That should not just be where you have all of your focus. Right? What are you doing with conversion rate optimization right now? The amount of crap websites I still encounter is mind blowing. They'll spend $50,000 a month on ads and not a single dime goes to improving their website. Even just the speed of it could improve the conversions that they get. But they don't. They're just not doing much there. Right? And I get it's a lot of hard work and it's expensive, but if you're spending any money on ads, you should also be focusing on how do you optimize post. Click right. So what are you doing to work on your business? What is your offer? What are your competitors doing? What's your competitor offer? What can you do that's unique in the marketplace compared to your competition? When's the last time you've analyzed your competition checkout process? What's your checkout process like? What is your value to your customer currently? What's the customer experience like right now? Can you improve upon that? We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
