A Google Ads campaign is hitting $41.38 CPA instead of its $35 target. The presenter walks through the diagnostic checklist and shows the math: with a 17% conversion rate and $7.15 average CPC, you'd need to drop to $5.83 CPC to hit your goal.
Check this out. I'm inside of a campaign and in the last 30 days, it's using target CPA bidding. I hit a $41 cost per acquisition and the target CPA is 35. So for whatever reason, in this case, Google is not quite hitting my goal. $6 off. But the client needs to be at 35. What do I do? Well, first you need to check is my targeting correct? Is the account structure and campaign structure, ad group structure correct? If all of that looks fine, then in some to start moving into some of these more tactical tricks. So our average conversion rate is 17%. That means for every six clicks, we get a conversion on average, at least within the last 30 days, however, our average CPC has been $7.15. Well, the math doesn't work out. That's why we hit a $41.38 CPA. What average CPC would we need in order to hit 35? Well, you just do the math, right? So you take 35 and you divide that by. So the max I can pay is $5.83 per click to hit a $35 CPA. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
