Your landing page directly tanks your Google Ads results. Use a standalone page with a big phone number in the header, a headline that states your unique selling proposition, and testimonials or product photos to build trust. The presenter claims his tactics have generated over $50 million in client revenue.
If you have a shit website or shit landing page, you're going to have shit performance. It's that simple. So you must have a high converting website or landing page. Make sure it's a standalone page. If you're doing lead generation, make sure if phone calls are important to you, which in many businesses there are, make sure you have a prominent phone number on the page, usually on the header, real big in the top right corner. You're going to want compelling headlines with unique selling propositions that you have. You're going to have subheaders with key benefits. They're clear prominent call to actions. And on E commerce side it's you got to get them to actually add that to cart. Well, there's going to be some friction there, right? If they don't know you, don't trust you. So then you have to bake in testimonials with photos or videos if possible. Pictures, high quality pictures of your product. I can't tell you how many E commerce companies I've talked to and I'm like guys, your product pictures are horrendous. You must be looking at your website, you must be looking at your landing pages and they must be optimized to convert. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
