You're Testing Google Ads Headlines Wrong

My number one way of testing ads is actually through a feature called ad variations. So I'm inside of an ad group and I'm going to go to the blue icon to create a new ad. Now I'm going to go to this button here or add variation. An ad variation allows you to use rules to test different headlines, call to actions, final URLs and it does it in a very clean manner. So in this example I am going to only focus on this deep seat campaign. And now I need to target an ad. So this is going to be the targeting feature of what I'm looking for. And now I need to target an ad. So I am looking for any ad that contains Conquer your awkward spaces. Conquer your awkward Spaces was a low performance headline and now I'm going to replace it with a new headline. So I'm going to hit continue the name here, start date, duration. I'm just going to do 30 days and then here's the nice feature experiment split. So here I just want a 50% split between those two. Then I'm going to hit create variation. Okay now, now at the experiment tab, ad variations, you see my variation small spaces here. I don't have enough data here yet but once those ads start running against each other, you would see here's the modified ad and then the original ad. Then it would give me data for whatever time frame I'm looking at since it started. It would give me a click impression, click through, rate all the data that you would ever need to look at. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to downlo our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your dms. Go grab this free course and I'll see you inside.