A short YouTube episode by Ben Chaib teaching leaders how to give feedback that improves performance and preserves morale. He presents the 'feedback flywheel' — Intent, Impact, Inquiry, Improvement — and gives a practical one-week exercise to practice it; he references his book The Human Connection.
Most leaders avoid feedback because they've seen it go wrong. Say too little performance slips. Say too much morale tanks. But feedback isn't the problem. Delivery is. Welcome to 10X in under 10 minutes. I'm Ben Shaib. Today I'll show you how to give feedback that fuels performance, not fear. Ask any manager what they wish they did more of and they'll say, give feedback. Ask their teams what they dread most. Same answer. That's the problem. We treat feedback like confrontation instead of connection. In my book the Human Connection Unlocking Potential in Business and Leadership, I talk about how leaders confuse correction with communication. Feedback done right builds trust because it shows you care enough to help someone improve. A director I coached avoided tough feedback for months. Her top salesperson was talented but toxic. Missed meetings and undermined peers. She kept saying, I don't want to demotivate him. When she finally addressed it, she led with blame. He shut down. Performance plummeted. We reframed her approach using the feedback Feedback flywheel, the framework I'll share with you in a second. Within two weeks, not only did he improve, the whole team followed suit because they saw that accountability and care could coexist. Here's the model. Number one, Intent. Start with purpose. Ask yourself, am I trying to fix or help? Feedback without good intent sounds like control. Number two, impact. Describe the effect, not the emotion. Say when you miss the client prep, the team has to scramble, not you're unreliable. Number three, inquiry. Ask their view. What's getting in the way? Brings ownership. And number four, improvement. Collaborate on the next step. What could we do differently next time? Intent, impact, inquiry and improvement. That's the feedback flywheel. Simple, repeatable and relational. Your 10x shift this week. Pick one person who needs feedback. Before you talk, write down your intent in one sentence. Then follow the flywheel. Intent, impact, inquiry and improvement. You'll be shocked at how fast performance improves when people feel safe to grow. If you want to build a culture of feedback in your organization, let's talk. It's one of the core systems from my book the Human Connection that scales trust and accountability. Next Monday, we'll tackle the hidden tax on every business decision. Debt, how leaders slow growth without knowing it. I'm Ben Shaib and this has been 10x in under 10 minutes.
