A short narrated story describing how a top sales rep, Sarah, lost a major client by over-focusing on perfecting a proposal instead of delivering a 'good enough' solution on time. The piece argues that setting and enforcing deadlines for 'good enough' work beats striving for perfection and presents a concise behavioral fix to avoid missed opportunities.
Did you know perfectionism can literally kill your biggest deals? Sarah was a top sales rep who landed a meeting with her dream client. For three weeks, she crafted the perfect proposal. She rewrote emails 12 times, redesigned slides, endlessly researched every possible objection. Version 47 was almost ready when her phone rang. The prospect had signed with a competitor who sent a good enough proposal. In two days, her greatest strength became her biggest weakness. Here's the fix. Set deadlines lines for good enough and stick to them. Dunn beats perfect every single time.
