Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Do you love change?

Name: Do you love change?
Uploaded: 2025-08-12T14:30:43+00:00
Duration: 33 s
Channel: Ben Wise
Description: Humans are wired to resist change because our ancestors survived by staying put and avoiding danger. We celebrate disruptors now, but our brains still…

12 Aug 2025 · 1 min

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Humans are wired to resist change because our ancestors survived by staying put and avoiding danger. We celebrate disruptors now, but our brains still prefer stability. The question becomes how to actually make change stick when we're built to fight it.

Chapters

Basic human truth number 1: people are lazy and they hate change. Yes, we are and we do. We are wired to prefer stability and predictability, but somehow nowadays it seems to become very fashionable to say that we love change. We are changemakers, disruptors. Be the change you want to see in the world. The reality is over time humans have evolved to hate change because historically change can mean very dangerous things like getting eaten by a tiger or even worse, Getting your mortgage rate renewed. So how do we bring about real change?