Ben WiseGoogle · Head of Programmatic Media at Google | Speaker | Board Director | Startup Advisor

Think your perceptions are objective? Think again.

Name: Think your perceptions are objective? Think again.
Uploaded: 2025-10-28T14:45:09+00:00
Duration: 33 s
Channel: Ben Wise
Description: Our sense of what things are worth isn't fixed. A bottle of water costs nothing at home, $2 at a grocery store, $7 in a theater, and $50,000 at an…

28 Oct 2025 · 1 min

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0:33

Our sense of what things are worth isn't fixed. A bottle of water costs nothing at home, $2 at a grocery store, $7 in a theater, and $50,000 at an airport due to tariffs. Marketing and context reshape value constantly.

Chapters

Perceptions can and do change constantly. Remember how your perception of your chair changed with $1,000 on the table, or when you heard about my grandfather? This is happening all the time. Marketing does it for us. Take water. A glass of water at home? Free. A bottle of water in a grocery store? $2. A bottle of water in a theater? $7. A bottle of water in an airport? $50,000 before tariffs. That's insane. But you see, marketing can change the perception of the value of this water.