Design your environment so the behavior you want becomes the easiest choice. Libraries use layout to encourage quiet. Costco puts expensive items at the entrance and snacks by the exit. Hospitals that place hand sanitizer dispensers strategically see usage jump 50%.
So one of the things that we can do to make sure this happens is create an environment that is conducive of change. What does that mean? In this new environment, hopefully, that the desired outcome or the desired behavior is the default behavior. What do I mean? We open the libraries. Yeah, doesn't matter which part of the world you're from, who you are, what your ethnicity is, Everywhere, everyone knows the second you step into the library, you're supposed to be quiet and just be pretty cool. Why? Because every single library out there is designed in a way that you have to behave a certain way. The books are over here, you be quiet. Here's the talking zone, here's the Wi-Fi zone, whatever it is, right? Because they have designed an environment where the desired behavior is the default behavior. Another place that does this very, very well Which is my mom's favorite place. Costco. Costco, if you notice, all this big item, what's the first thing you walk into? Electronics. Every single Costco, doesn't matter where it is. Why? Because they know at the end of it, your meter for spending money is gonna run low, and this is such a big-ticket item. So the desired outcome is I want you to pick up the most expensive thing first, before you freak out about how much money you're spending, right? And then you walk through a bunch of like maybe snacks and then like socks or whatever, but as you exit, what's another thing that you see? The whole other bunch of snacks that's easy to pick up, because what? The decision-making meter is running low, you don't have time for big decisions anymore, just grab this and go. The desired outcome is the default outcome, and that's why in hospitals This is even before COVID They realized just placing the hand sanitizer dispensers and soap dispensers strategically, they can improve the usage by 50%. You know, just the environment.
The Franklin Effect: Turn Your Biggest Critic Into Your Strongest Supporter (Psychology Explained)
