8 Secrets They Won't Tell You About Business | Blair Singer

Blair Singer draws eight leadership lessons from climbing Mount Kilimanjaro. Recruit people around an inspiring mission, not just a paycheck. Success isn't the summit—value the process and small wins along the way. Preparation takes months; execution takes days.
There are eight secrets that nobody ever tells you before you build a business. And I didn't learn them until I actually went to Kilimanjaro 10 years ago and figured this out in seven days. Now, before I forget, if you're going to build any kind of a business and you want to learn the first step to going from self employed to becoming a fully scalable business, make sure you check on you. Click on the link pinned in the comments section below. If you really want to do this, quickly go to blairsinger.com plan and one of us will sit down and plot a course for you. So there's eight things that nobody ever tells you. And by the way, before I let you, before I get into all that, once you know that I am in Thailand. That's right, I'm in Thailand. If you don't believe me, here, check this out. I'm going to do a little tour here of my room, which is kind of nice. But what's really nice is being here. Now, I don't know if you can see all this, but out here's the ocean lighting is not so good. But here in Thailand, where we're doing an amazing program, we're gonna be doing an amazing, amazing program called the ultimate personal development program with my friend rami with about 25, 30 brave souls. You're going to learn this lesson in five days. These lessons in five days. And so I'm going to share that. I'm going to share them with you right now because had I known this before, I might have plotted a way, way, way different course. Way different course. We always say that mountain leadership is the same as business leadership. And that's my experience too. It really is that. So stay tuned, take some good notes because nobody's ever going to share this with you. I've read, I've read, watch videos, eight secrets this, five secrets that. None of this is covered on any of that. None of this is covered. So stay tuned and take some notes. Okay? Now first of all, overall, the reason I learned this on Kelly is that the, the harsh realities of a mountain very much mirror the same harsh realities of a business. And the same joy, fun, exhilaration and reward is also there. So they kind of operate in the same place. Okay? So the first one, the first lesson that nobody ever teaches you when you go to build a business. And that is the power of how to really recruit, how to really recruit the right team. And this is not about money. This is not about opportunity. This is not about resources. This is really about Getting the best people is based upon the best mission and your ability to articulate, present, articulate, whether it's one on one or one to many. This is not just recruiting people to be on your team. This is recruiting resources, raising capital. When I did one of my real estate deals, I had to raise over $3 million for a piece of commercial real estate. And until I got it through my head that the ability to present and inspire and motivate people was true. Not just in a seminar, not just in my. In my team, but in raising capital as well. So it's a critical, critical skill in your ability to do that. Okay? That's number one. Number two, listen to this. Everybody's going to tell you that you need a team. I've done. You need a team. Yes. You need a team to scale a business. There's no question about that. But like on Killy, the team cannot do the climb for you. I'll say it again. The team cannot do the climb for you. That's not possible. Okay? But nobody that I've ever taken to the top of that Kiln, Kilimanjaro 10 times has ever said they could have done it without a team. Okay? Now think about that. So it's not the traditional thing. I need to be a team and blah, blah, blah and all that stuff. No, you. The team can't do it for you. So a team does not absolve you from learning the skills and being tough and being able to envision what you want to do. You cannot abdicate that. Okay? I used to think that if I could build a team, then they do all the work for me. And so, you know, the truth of it is I tried that and it didn't work. They bailed me out of a lot of things that I should have been able to figure out myself, but I abdicated responsibility. So don't do that. So that's number two. So what we cover so far, how to really recruit, okay? And what a team is really there for, it's for. There for the support and it's there to do some functions for sure. But they cannot do the climb for you. They cannot take you to the. The pinnacle by without you. You can't do that alone. You can't. They can't do it for you, and you can't do it alone. Okay, now number three, step number three, okay? Building your business is one step at a time. That's the way we do it on Killy. It's one step at a time, okay? And you got to be focused we're not allowed to ask our guides what's tomorrow's weather going to look like? What's the summit going to look like? You're not even allowed to do that. It's part of the protocol. One step, one hour, one camp at a time. That's it. Now we talk about how to build, how to build a team and about how to. I got people at my door. I got people on my door. Not now. Right now, thank you. Is that what we talk about is we talk about the fact that you have to be able to stay focused one step at a time. If you try to do anything more than that, you'll be outside your realm. It won't. It absolutely just won't work. Okay, Number four, it's not about the summit. It's not about getting your. The secret they don't tell you is that once you make the million dollars, the $10 million, the $20 million, that's not it. You're never going to be satisfied. Nobody tells you that. There's some euphoria, there's some accomplishment. There's all that kind of stuff that happens, but the truth of it is, it's not about that. And if you're going to be a great business owner, to understand that all the wins along the way, all the lessons along the way accumulate to deliver a special message to you, to your business and your team. And if you're unaware of that and you're only focused on getting to the top, some people we took were only focused on the top. They didn't pay attention to the. The. To this, to what we saw. They didn't pay attention to the other teams. They isolated themselves. You know what? They struggled, and some of them didn't make it because they were so focused on the top that anything that came in between them was irrelevant. And that's a big mistake. And the same thing is true in business. You may find five years down the road, your business isn't anything close to what you thought it was going to be if you're paying attention. Okay. All right. So what did we cover? Covered about recruiting? We covered the truth about recruiting. We covered what a team really is there for. We covered staying focused. One step at a time. We focus. Talking about the fact that it's not about the summit. It's not about getting to the top. Number five. Okay, Number five. I hope you're taking notes. There are protocols. There are protocols. Now, it's a protocol. Protocols like a system. It's a way you do things. And protocols are in place. For. For a reason and a reason. The main reason for a protocol. I'll give you an example. On killing. The main reason for protocol is protection. To protect the team. To protect you from physical, mental, and emotional harm. Okay? So, for example, one of the protocols on our. When we climb is a health protocol. You might have to be 100% transparent on everything. Everything about medications, your health, how you're feeling at all times. Okay? So. So that's critical. All right? Now that why? For your safety. One of the other protocols on the mountain. Never go ahead of the lead guide. Stay in line. Why? Because you could trip, you could get lost, you could wander off. Your mind might play tricks on you. You must follow the protocols, okay? And every business has a protocol based on the core value. Like core value on Killy is obviously safety. That's it. It's not about summoning. It's about safety and health. Okay? So again, protocols are designed for. For. For protection. And what happens in a business that they don't tell you is that you start off maybe disciplined. You start off with good protocols, but as time goes on, you get lazy. That's right, you get lazy. And the other person doesn't think your protocols are important as you do, and people want to change them, And. And it gets loose and it gets lazy, and people get hurt, and you. And you falter. Okay? Nobody's going to tell you this. I'm telling you this right now. Learn this. Seven days on Kilimanjaro. Number six, okay? Number six. Building a business and climbing, Kelly. And doing any project that has any value. There are two parts. There are two parts. One part is the climb itself. Getting to the top, getting back safely, all that. That's good, but that. The other part is the preparation. The preparation. The preparation takes way more. Seven days on the mountain, six or seven months to prepare. So you got to learn to love both parts. Learn to love to study. Learn to love to learn. Don't ever think that you're beyond learning. And. And your whole team's got to keep learning, okay? You could be the best student in the world, but if you don't articulate it to your team or your team's not keeping up to speed with what you're learning. You're. You're pulling. You're pulling your business apart at both ends. In these days, with so many things going on and so many narratives, they'll start believing this guy, Believe in that guy, believe in that politician, believe in that government, all those crazy things. You have got to make sure that everybody is learning together. I'm not saying it's right or wrong. I'm just saying if you're going to go in a direction, there's one way up this mountain, and there's a way to build your business. Okay. All right. Two parts. Okay. We have two more to go. Two more to go. Stay tuned. Okay, Again, these are things that people don't teach you. Okay, Number seven. There's a big difference in climbing. The first time you climb and the second time you climb. I mean. What do you mean what I mean by that, Blair? Okay, so. And in business, there's a big difference between startup and going forward after startup. Okay, now what does that mean in the beginning? You know, you're on. Your sensory acuity is high, you're worried on the mountain, you're worried about altitude. What's it going to do to me? What's the weather going to be like? How's. How am I going to affect. Am I going to make it all this stuff? So you're at the top of your game. You're at almost at a frenzied pitch. Okay? The second time you go, you successfully climb and you come back, you successfully come back a second time. Now all those unknowns that are in, that were in your head are gone. Now you can actually focus on getting the job done and doing it more efficiently without the anxiety, without the worry, without being. Without having your little voice sabotage your best efforts. Same thing in your business, okay? Same thing in your business, startup. Everybody's keyed up. We're going for it. We're charging hard. Okay? We start to make some money. We reach a stable operation. We're operating at a level of stability, right? What happens? We relax a little bit. Not such a big deal. And that's a good thing because now you can actually begin to focus on the things that make more sense. You can do it without the stress, without the anxiety. But understand, understand that there's a big difference between the first time, second time. So when people come into your business, for them, it's the first time with you. Okay? First time with this business, they're all keyed up. What do you got to do to make it easy? Make sure that they. That there's not a lot of unknowns for them, which is another whole set of lessons. One of the things we do on utility is to make sure that there's nothing that's unknown, you know, as much as you possibly can to relieve the little voice, which is the biggest saboteur in business, in life and health and on the mount. Okay. All right, now one more, one more. This is probably the most important one. I didn't have a name for this, but a very good colleague and friend of mine, his name is Tom Spooner. He's a, he, he fought, I think six or seven tours in Afghanistan. He was an army Delta instructor, top of, top of the heap when it comes to being an actual warrior out there in the world. And had the opportunity to work with him. We do some programs together and he talked about something called a loyalty chain. A loyalty chain. Now if you're in the military, you probably know what that is, but I'm not. And so this is really crucial and critical and important that whatever you do, as if you're an entrepreneur. Okay, so listen to me about this because nobody tells you about this. What does a loyalty chain mean? Well, in the military, if you're going to bust into a building and there's the enemy's inside and they've got all their rifles trained on that doorway and you've got a team behind you when you go through that door, when bullets are flying, you have to already know in your brain what your loyalty chain is. It's no longer to your country, it's no longer to your family even. It's no longer to anybody else. You're loyal to you right now. So the guy that's right next to you, right behind you. Because if you falter, you're all dead. Okay, if hopefully this is making sense. Now it's not that dramatic in business, but when I went up kill, I didn't understand that when I went up killy the first time and my son got so, so sick, unbelievably sick, Vomiting, out of, out of control. And we were faced with having to turn him around after day one, on day two, and turn him around to take him down to a, to a clinic. I had to make a choice. Do I keep going? Do I achieve the goal? Do I go for the goal and let the porter take him down and let, and let them take care of him and then I'll meet him up, meet up with him at the end of the climb. But somehow thinking about sending my 16 at that time, 16 year old son down into a third world country where people didn't even speak English. Not knowing what was wrong with him was as unacceptable as not climbing that mountain. And luckily I had what I call a code of honor. Now code of honor is more general. But what, what Tom was talking about is a loyalty chain at that moment, before we climbed the mountain. Now Every time we climb the mountain with particularly family members, what's your loyalty chain? If something happens, what are you going to do if somebody gets hurt? If somebody can't make it? If you're a, a father, a child, a husband or wife, what are you going to do and make that determination clearly before you go into it as entrepreneurs, we forget about our family sometimes. I'm just telling you the truth. We forget about our families, we forget about our loyalty chain. We're so caught up on getting to the freaking summit that you forget that you forget the things remember. Your emotion goes high, your intelligence goes low, the oxygen gets thin, your intelligence goes low. So you must have a loyalty chain in, in your mind as you go through building this business because otherwise you'll, you'll, you may get there, but the collateral damage will be severe. Will be severe. Okay, so the eighth step is know your loyalty chain. I learned more on that mountain about how to be a follow father, how to be loyal, how to love, and how to be the person that I always hoped that I could be. It had nothing to do with the summit. We didn't even make it to the summit that first year. But I went back and summited 10 more times to get all the other lessons that are up there. Okay, so hopefully this has been valuable to you. If you've got some amazing secrets about entrepreneurship that other people don't, they'll talk to you about. Share them with me and we'll share them with everybody else. Because unlike Kill, unlike Killy on Kelly, there's one path to the top. But with a business there's many paths that will get you there. But these eight things are things that nobody's going to teach you on the way to the top. That's, that's for sure. Okay, so if you like this, if it had value, please share it with other people. Subscribe. You know, if you'd like to know every time I put in a new video, click on the link and, and click on the bell and we'll let you know when I put, when I post a new video. I'm here in Thailand. We're going to be continue broadcasting from here. Again, if you want to go from the, the rat race of self employed to business owner, if you want to become the, the person you always hope you can be, hopefully these secrets will help you. Because if you don't know these secrets, you will face a lot of problems, you'll face a lot of strife and hopefully this will help you. And again, if we can help you with on your scaling to to your summit, whatever that summit is your business. Go to blairsinger.com plan and one of us will sit down and work it out with you. Okay? So again, hopefully you like this. Share share some of your insights in it. But most importantly, heed the warning. Heed the warning. Seven days on Kilimanjaro. The same is at least 10 to 12 years. By the way, I'm just releasing a book called Summit Leadership in a couple of weeks on this and you'll have the opportunity to go into this in more detail. So again, thank you so much. Subscribe, Share Love it. Okay. And take care of yourself. Be awesome and don't forget the ones you love along the way. Be amazing.
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