It’s a trap!

It's a trap. It's a trap. Don't fall for it. Remember when we were younger, our parents and our teachers told us that if we wanted to make a lot of money and be successful, we had to get really, really good at something, develop our talent, be really, really good. And that might have been good advice for another time, but that will never allow you to scale. Why? Because it's a trap. Here's why. Because if you get really, really good at something, then what happens? The world is going to keep demanding you as the delivery agent or as the talent it is that you're doing. Now, that may seem nice, but what will happen is that as you get better, the distance between you and anybody else you could train to do it for you gets farther and farther apart. And so other people out there are always going to be asking for you. And you will have a very difficult time scaling. Therefore, think scale first. How am I going to scale this to begin with? Start your plan from there. How do I know this? Because I've fallen prey to this problem many times in my career. One of my.