Mishandling Upset and Losing the Room

2 Sept 2020 · 12 min
11:58

Blair Singer explains why presenters must not avoid audience upset and gives practical techniques to handle objections: always acknowledge participants, ask clarifying questions to surface emotions (confusion, fear, mistrust), role-play possible objections beforehand, and, when necessary, offer to follow up. He illustrates with a Gandhi anecdote and a classroom example to show how acknowledgement raises engagement and trust.

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