The #1 Reason Why Objection in Your Head Is Ruining the Sale

23 Jun 2021

Blair Singer explains that salespeople's internal objections (fears about price, legitimacy, etc.) often get projected onto prospects, causing those objections to appear in the conversation. He gives concrete examples (worrying about price or pyramid-scheme accusations) and advises clearing those objections internally first so they surface less often and are easier to handle when they do.

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