Blair SingerOwner - Blair Singer Training Academy

We make the team great!

Name: We make the team great!
Uploaded: 2025-05-24T02:44:07Z
Channel: Blair Singer
Description: Blair Singer argues that leaders who say "we" instead of "I" build stronger teams and better results. He points to JFK's "we choose to go to the moon"…

24 May 2025

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Blair Singer argues that leaders who say "we" instead of "I" build stronger teams and better results. He points to JFK's "we choose to go to the moon" and his own sales training, where switching to "our company" and "we can be" changed how people responded.

Great leaders use this one word very, very differently. What's the word? The word is the word that builds great teams. The word is the word that builds loyalty. The word is the word that builds great projects and creates great results for all the people on the team. What's the word? The word is we. We. Not I. We. If you study great leaders, you'll see some of the great leaders, great speeches of all times that say, John Kennedy said, we choose to go to the moon. Not I decided we're going to the moon. We choose to go to the moon. When I was taught very early on, when I was a young sales rep, that you talk about we, our company, this is what we do. Not what I do. What we do because there's more power in we. If you understand the code of honor. It's who we want to become. These are the rules and the disciplines that we operate by to become the best that we can be. We can be, not that I can be.