What proportion of salespeople does the speaker say forget training within 30 days?

Name: Why most sales training fails.
Uploaded: 2025-06-10T00:53:16Z
Channel: Blair Singer
Description: Blair Singer says 80% of salespeople forget their training within 30 days. The problem isn't the learners, it's how training is taught. He outlines a…

Blair SingerOwner - Blair Singer Training Academy

Why most sales training fails.

10 Jun 2025

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Blair Singer says 80% of salespeople forget their training within 30 days. The problem isn't the learners, it's how training is taught. He outlines a four-phase process where transfer and transformation matter most, forcing trainees to actually apply what they learned instead of just sitting through it.

Questions this video answers

80% of most salespeople (forget within 30 days).

Here's the fact. 80% of most salespeople forget what they learned in the sales training within 30 days. Right? And you know what? It's not their problem. That's not their problem at all. It's the way we are teaching it that's the problem. You got to take a look at it from a different perspective, understanding that if teaching is a four phase process, the content creation, the delivery, transfer and the transformation, then what's happening in the transfer if they're, if they're forgetting it in 30 days? Well, it's not transferring. Think about this. Knowledge is the understanding of something. We got that, okay? Knowledge is the understanding of something, but that doesn't mean you really know it. You don't really know it until you apply it. And anybody that resists or avoids applying it doesn't really know it yet. And they're afraid of something. Typically that's another topic. So what has to happen in the transfer, the way you transfer it is by creating the transformational experience through the transfer. In other words, if they have.