A short sales-training clip by Blair Singer advising persistence in high-ticket sales: most sales close only after multiple follow-ups, so sellers should follow up at least five times. Singer shares a practical "hack"—making small agreements during interactions (e.g., bringing an article about a prospect's interest) to maintain engagement until the prospect is ready to buy.
80% of most sales, particularly high ticket sales, don't close until after the fifth call. But most people give up before they even get that far. Now, if that's you, you're leaving a lot of money on the table. But here's an interesting thing to understand. Just because you're ready to sell doesn't mean anybody's ready to buy. If you understand that and you're involved with a high ticket item, it's worth your while to follow up. Not just follow up twice, but follow up at least five times. Because here's what you're going to do and I'm going to give you a little hack that one of my mentors gave me. It works brilliantly. Is that you that every time you're with the customer before they buy is you make an agreement for the purpose of keeping it. For example, let's say your prospect is a golfer. They're interested in golf and you ask them, did you see the article about the Masters last week? And they go, no, I didn't see it. Well, I'll bring it to you. It's a great article. And. And they go, no, no, no, not necessary. You say, I insist. And what do you do?