Blair Singer outlines a three-step sales cycle for beauty businesses: attract customers with a wellness check, give a recommendation based on a questionnaire, then offer a free facial to convert them into product buyers. He asks for the metrics that matter: how many move through each step, what they spend, and how many products they buy.
Then create an ideal scene selling cycle of how you feel that people would come to you in order to buy first thing to do is to identify where are they coming from or where are they going to come from so step one what attracts them to the counter is step one is a wellness check then what is step two Step two then in that case is a recommendation or prescription based upon how they answer this little questionnaire and they can on the back they can make some Recommendations so step 3 then is if they're interested in that is to have a free facial now at the facial is where they're actually doing the facial and talking to the customers where they're actually going to convert them into an actual sale of a series of products what percentage actually then go from wellness check to the recommendation and to the facial and the conversion to an actual sale and what's the average sale what is the average number of products how many units per period total are the.