People now demand to know how companies use their data, and AI makes that harder. If your AI can't explain itself, regulators will come after you. Companies that can't show personal data benefits the person using it face fines and lost customers.
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to meet the future. And so part of meeting the future is understanding that, you know, very simple, people have rights. Those rights are growing in certain jurisdictions. They want transparency, right? And then there's a level of accountability that companies need to have. And then one of the things that sometimes companies forget is that when you're using someone's data, it needs to— that data use should align with the benefit of the person, right? So if you're using data in some way that doesn't benefit the person, you're already probably in a situation where a regulator may come knocking at your door, or consumer, consumer will be upset with how their data is being used. So if you think about those things at a foundational level, that will get you most of the way there in terms of complying with, you know, whatever emerging regulation may come out.
True. And, uh, one thing we do like about you is, uh, you always keep up to date even with emerging technologies, including AI, which has disrupted so many industries already. So talking about AI and privacy, what trends or threats should we be watching for in 2025 and beyond?
Yeah, great question, great question. Uh, so in 2025, the things that companies need to think about with AI You say if you're implementing AI, that means you're probably using data in ways that you were not using it before. And a lot of times with these AI systems, depending on what you're using, it creates a lack of transparency, right? And so that goes back to what I was saying, where what a lot of these regulations are looking for, what a lot of consumers are looking for, is transparency. And so you can't just say, well, we just threw it in a black box, we don't know what's happening, right? That's not a good answer. Right? Because it's very important if you're using someone's data, especially in a different way, and it may potentially cause harm to them, you need to be able to explain what you're doing with the data and what you've collected, what you're doing with it, and making sure that you're responsible or accountable for it. So I tell people, you know,
