Leadership & Success Podcast with Coach BZ S4E38: LIVE with Phil R. Taylor

24 Jul 2025 · 2 min

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1:45

In this promotional segment, the speaker explains why the Goal Achiever Summit is scheduled for January 29‑30, emphasizing that 33% of Americans consider their goals during the period between Christmas and New Year’s, making this timing strategically optimal for goal‑setting motivation. The two‑day format leaves New Year’s Eve free, respecting its “sacred” status, while also suggesting Orlando as an ideal place to celebrate. The overall message is a persuasive invitation to attend the summit, leveraging seasonal mindset and location appeal.

Chapters

Why should people come to the summit? It's a wonderful opportunity for all, and it's designed specifically on January 29th and 30th. Now, if it wasn't called the Goal Achiever Summit, we'd have it for another date. But it's very interesting because statistics and research recently has shown that 33% of Americans think about goals between Christmas and New Year's. Now they don't think about goals during June or March or Easter or Halloween. They think about goals during Christmas and New Year's. So we really want to tap into people's mindset at that particular time. So what we've done is we've set out 2 days on the 29th and the 30th, leaving New Year's open for anyone to do what they want with it because it's somewhat of a sacred day. But you know, if, if there's any place you want to be on New Year's Eve, it's Orlando.