🎥 Podcaster Teaser: Unlock LinkedIn Success - The Power of Asking About Journeys 🚀

26 Aug 2025 · 1 min

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1:18

In this one‑minute teaser, the speaker critiques the common LinkedIn cold‑pitch of “I want a job” (which he estimates works only ~5% of the time) and proposes a higher‑yield strategy. He suggests sending a personal token—a copy of his book “I Pilot a Journey”—and framing the outreach around the recipient’s career journey, especially when the asker is interested in a specific field or company (e.g., security, NordVPN). Drawing on his experience as a long‑time recruiter, he reports a 25‑30% response rate for journey‑focused messages, a dramatic increase over generic pitches. The speaker uses vivid examples (Bizzy, NordVPN) to illustrate how asking about a person’s path can spark meaningful conversations and improve networking outcomes on LinkedIn.

Chapters

Can you, can I share just a simple one-minute thought around that? Because so often we have this tendency when we reach out, you go on LinkedIn, you go, hi, I want to work. And you know, that'll work maybe 5% of the time. But I have this interesting approach. I'm going to send our book, I Pilot a Journey. Imagine, Bizzy, if someone reached out to you and said, Bizzy, I love how you went in your journey and went from the military's background through the private sector. The deep amount of security. I'm really considering security as a career. I'd love to talk about NordVPN. How likely is it that you'd talk to them? It's huge. Imagine, and I'll share this with everybody out there, imagine that you have an interest in joining an organization or you have an interest in going into a particular field. What if you reached out to somebody who was successful in that field or successful in that organization? And say, "Hey, tell me about your journey. I want to learn from you." Hmm. The response rate is typically between 25% and 30%, which, which, which in LinkedIn, I'm a long-time recruiter, so we measure that as a lot, a lot of round, round responses. That's a massive success. Wow. Go talk to somebody about their journey and make it about Penn.