Wim names Chris Matthews, a former TV pundit and ex-VP of marketing with deep industry connections, as someone worth following for product-market success. The conversation emphasizes how networking with established marketing leaders can accelerate your ideas to market.
Who do you know, Wim, whom we should know? Who are some of your mentors or thought leaders you believe my audience should be following right now?
There's several, and there's two that come to mind. One is Twyamline, and his name is Chris Matti. Yes, like the one-time pundit on TV. This industry actors I hired years ago. To be the VP of marketing or a pumper of the day, they were surrounded by a bunch of hot people.
Wow.
And Chris has gone on to being a leader in marketing at a number of startups with a focus on consumer and business robotics. And his involvement in a bit of it. Chris has wrote a book called Start Telling People. And the idea under the book is, okay, you have this great idea, you're building this tech company. And you were sued and you, he's easy. You, you're going to, you're going to, there's going to be a bunch of names you're going to pick at them all that I built this great technology. Therefore, everybody's going to buy it. I just have to sit back and wait. And Chris's point of, yeah, not so, that doesn't work real well. How do you take this good idea and get it out into the world and create a follow-up, a community, customers, or and he's written a road book. He's done a number of brands. And what's interesting is I was able to punctuate a little bit through this book. This is to explode it. Chris is giving talks all over the social value. I think you just said it, a clenched speech. And what he's really talked about is this, and what he really emphasized on is he goes, how do you communicate the value brain rate with your product? And I know that sounds simple. It's not, not. And, but he's chunked them out once made it. So is this something you can do? Because every, I get, and think about it this way. You've been to hundreds of places where the icons screen or deal. Yeah. And you and I know there's a lot of ideas that next effort creating something from that idea is a huge leap. But then we all own, again, you've seen this a ton as well.
