🔥S4:E37AI RECAP🎙️Highlights with Dr. P. W. Singer

In this episode of the Leadership and Success Podcast, host Coach BZ introduces Dr. Peter W. Singer, a professor of practice at Arizona State University and senior strategist at New America. Singer explains his interdisciplinary work at the intersection of technology, national security, and science‑fiction‑inspired foresight. He distinguishes "cyber war" (network hacking) from its "evil twin"—information warfare that attacks human psychology, beliefs, and trust through social‑media manipulation. He stresses that cyber and information conflict are fundamentally human problems and calls for clarity over alarmism. Singer outlines his leadership philosophy: passion, red‑team thinking, attention to detail, and the "no‑vaporware" rule that grounds speculative scenarios in existing or prototype technology. He describes "useful fiction"—narratives that blend rigorous research with compelling storytelling to warn, inspire, or shape future doctrine. The conversation expands to multi‑domain, three‑dimensional warfare, the need for continuous learning, servant leadership, and the power of narrative as a cognitive anchor. The hosts reinforce these ideas with examples (e.g., the novel Ghost Fleet, the importance of elevator‑pitch practice, and the role of failure as feedback). The episode closes with Singer’s personal “dinner‑guest” picks—Winston Churchill, Star Trek’s Captain Pike, and a third unnamed figure—illustrating his appreciation for cross‑domain leadership lessons.
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So I'm Peter W. Singer, a professor of practice here at Arizona State. I'm also an author of multiple books on changes in technology, national security, and I'm also a strategist at New America, a think tank in Washington, D.C. that's a partner of ASU. So I've always been interested in two areas. One is politics and history, and secondly, I've always been interested in the cross between technology and science fiction, and science fiction becoming real. The books that I've been writing explore these issues of change, changes in everything from new technologies like robotics, changes in new types of threats like cybersecurity, changes in warfare, to even changes in the types of online activities and threats. Issues that are emerging in great importance, but we don't have a really good handle on, that's what I've been naturally drawn to. So if you think of the idea of cyber war, which we've all grown, you know, a bit comfortable with talking about over the last decade plus, it's the idea of hacking networks. But cyber war has an evil twin, so to speak, and we called that like war. And it's the idea of not hacking the network, but hacking the people on on social networks by driving ideas viral through their likes, their shares, but also, of course, sometimes lies. And we see this play out in episodes that range from the rise of ISIS to the rise of Donald Trump to— it can have positive effects. We think of all sorts of activist movements. It's used in marketing. It's used by celebrities. And so myself and a young researcher named Emerson Brooking We started on that project, gosh, I'm going to say like 2013 period. And essentially we started out trying to understand how social media was being used in war zones. Instead of focusing on what we need to learn, we've instead fed on hype that fuels fears but doesn't solve problems. Understanding the difference between hackers doing something annoying and something with the capacity to cause serious harm will better direct our fears and resources. If you think of the idea of cyberwar, it's the idea of hacking networks, but at the end of the day, it's really about human vulnerabilities—psyches, beliefs, trust. Dr. Singer emphasizes clarity over alarmism in cybersecurity, a stance still vital today. He reminds us that cyber and information warfare aren't just technical; They're profoundly human, affecting what people think and trust. Thank you.
All right, so the, the, the first, uh, section of, of this is when I ask you about, uh, the secret of your success. What, what, what do you think it is?
Why are you so successful? These are, these are tough questions to ask. Um, I think it's a couple of things. Um, one, uh, a passion for the topic that I work on. Secondly, um, being willing to look at topics and issues from alternative perspectives than just my own. I like to try, you know, how am I looking at it, but how might the, the market look at it? How might an adversary, how might a competitor look at it? I'm constantly— in our field we call it red teaming, um, and that allows you to identify problems, gaps with whatever it's working on. So it might be a business proposal— what is already out there, what would, um, the potential buyer say is wrong with this project? To, um, if you're writing, uh, a— whether it's a book or an article What might a mean reviewer say about it? We run these training workshops for both business leaders and military officers on using strategic narrative skills. And one of the elements of it is a period where they're developing what you would call elevator pitches, short versions of a proposal or project that they want to sell. They've got a limited amount of time to do it. We set them up with partners, and one of the advice that we give to the partner is, The worst kind of feedback that you can give to someone is, "It's great." Hmm. Nothing, so that aspect of looking at different, from different perspectives, including, you know, red teaming, I think is valuable. Another aspect and something I constantly battle with myself on is attention to detail. Yes. I'm, you know, very get down in the details of issues because, that can be the difference between success and failure if you don't get that one detail correct. That said, the tension for me is that macro versus micromanagement side of things, and I'm trying not to get bogged down in it. So I'm a little bit right now. And even wargaming, we had the no vaporware rule. The technology either had to already exist or already be at the prototype stage. The cyber attacks that are in it, we didn't just go clickety-clack, they're in. It had to reflect a kind of cyber attack that had already happened. In some cases, something that we had done to someone else, and then we would have our blinders of, of course no one would do that back to us. Well, yes they would. So that's the key is you always have that research grounding in useful fiction, and that's what makes it useful, uh, and avoids, um, being, uh, so ungrounded, so speculative. Um, and then the other is it's— there's a sense of mission. Um, I, you know, again, the goal for it isn't always to predict. Um, it might be the opposite. It might be to warn and prevent. So for example, there are, um, certain things that happen in Ghost Fleet that will not come true because of the book. Someone read it, "Ooh, I don't like that scene. What are we going to do to keep that from coming true?" And we— and so we've continued on in the work for useful fiction, including for parts of the US military. You know, sometimes the intent, the strategic side of that useful fiction is to explain, here's how a certain technology works. Here, other times the intent might be to, um, help push forward an idea. Um, here is a proposal, here's a strategy, here's a doctrine, here's what we could achieve, here's a future to aim for. I like it, I want it to come true. What am I going to do to have that come true? Or it could be, as we talked about before, to warn.
If we don't change Welcome everyone! Today we're diving into leadership and innovation as seen through the lens of useful fiction, much like the insights from Dr. Singer.
Absolutely, there's so much to unpack. How leadership becomes not just about having great ideas but communicating them effectively. Right. Dr.
Singer's approach teaches us that passion and foresight are the twin engines of sustainable leadership. It's like— it's like you know exactly what's coming, and you not only embrace that but also articulate it in a way that sticks with people.
Mm-hmm. And isn't that where the power of storytelling springs in? I mean, narratives aren't just fluff. They're the cognitive hooks that make ideas memorable and actionable. Exactly.
When he talks about useful fiction, he's essentially saying that if you blend rigorous research with a compelling narrative, you've got a tool that goes beyond facts. It inspires action.
Yeah, it's fascinating because he applies that duality to the realm of cybersecurity and cyberwar. His work reminds us that technical challenges are intertwined with human behavior, policy, and ethics.
Right, and that's a point that really resonates with leaders. Cybersecurity isn't just about code and firewalls. It's about understanding, um, what people actually do and believe.
Yes, and it also forces us to look at problems in multiple domains. It's not sufficient to be a specialist anymore. Leaders need to bridge the gap between the technical, the political, and the societal. Indeed.
And speaking of bridging gaps, Dr. Zinga's insight on skating to where the puck is going really pushes you to anticipate future challenges. It's about being curious enough to explore emerging fields like AI, synthetic biology, and multi-domain operations long before they become mainstream.
Absolutely. Yeah, but some might argue that predicting the future is just like guessing or even over-speculation. How do you see that playing out when you balance innovation with realism?
That's a fair concern. However, Singer's work is grounded in a principle he calls no vaporware. Every technology or scenario in his useful fiction either exists or is at least at a prototype stage. This approach prevents ideas from becoming mere fantasies.
So basically, he's saying that if you're going to be bold, you also need to be anchored to reality. That way, your strategies and narratives are both visionary and actionable. Exactly.
And that really ties into another core message. Innovation must be grounded in reality. Whether you're pitching a startup idea or drafting military doctrine, hype without substance can easily erode credibility.
Yep, no one wants vaporware. And when it comes to conflict, he paints a picture of future warfare as multi-domain, hyper-connected, and asymmetric. It's a shift from traditional battlegrounds to an environment where cyber, space, air, and land operations interact in unexpected ways. Right.
It's like moving from straightforward chess to three-dimensional chess, where a small tactical move in one domain might trigger a strategic change in another. Uh-huh, exactly.
What really struck me is that future conflicts could very well be won by doctrine rather than hardware. Smaller, nimble forces with superior strategy might outmaneuver larger, more cumbersome armies. Yup.
And that's where the idea of continuous learning and red teaming comes in. Leaders are encouraged to constantly test their strategies, basically asking, "How could a competitor exploit this?" It's about never being complacent.
Totally agree. I love that. It teaches us that failure isn't the end; it's crucial feedback. By red-teaming, you're proactively seeking out weaknesses to improve your approach. Exactly.
Failure is presented as an opportunity for growth rather than a stigma. Dr. Singer also emphasizes that great leaders are lifelong learners, a point that resonates whether you're in the military or tech.
And that continuous learning doesn't just cover your primary field. It stretches into adjacent realms—science, art, even history. That multimodal growth helps you see the big picture, which is vital for adaptive leadership. Mm-hmm.
Yeah, absolutely. It's like mixing in different spices to create a richer flavor profile in leadership. The more perspectives you integrate, the better you can navigate uncertainty. Speaking of uncertainty, Dr.
Singer's call for servant leadership too is insightful. He urges leaders to be humble, to connect with their teams, and to lead by adding value even before expecting it.
Yes, that's a form of leadership that goes beyond charismatically advocating ideas. It's about being present, understanding your team's needs, and even taking time away from the big picture for— for the human element.
Right on. I think it's worth challenging one aspect here. When we talk about the power of narrative, some critics might say that relying too heavily on stories could oversimplify complex issues. How do you reconcile that tension?
That's a great point. While narratives do simplify, they work as cognitive anchors. The trick is not to replace analysis with storytelling, but to use stories to frame and support robust, multidisciplinary research.
Mm-hmm, I see what you mean. Got it. That balance between data and narrative is what makes the approach useful rather than purely fanciful.
Exactly. And as leaders today, whether on the boardroom floor or on the digital battlefield, it's critical to harness that balance. It's like telling a story that cuts through the noise and rallies everyone to the cause.
And it's not just about technology or warfare. These principles apply to business strategy, innovation initiatives, and even everyday leadership challenges. Right. The message is universal.
Know your domain inside and out, be ahead of the curve, and communicate your vision so effectively that it inspires action.
Yup, absolutely. It's pretty empowering. Dr. Singer's work really challenges us to ask ourselves, What future challenges excite us enough to study deeply? How can we shape our industries to not just survive but lead in an ever-changing environment? Precisely.
And his insights compel us to think, "Am I ready to step outside my comfort zone and learn from every discipline available?" It's a call to curiosity and courage.
Mm-hmm, exactly. In the grand scheme, that is the essence of adaptive leadership. Whether you're commanding a military unit, spearheading an innovative project, or even just striving to improve your personal skills, it all comes down to being multifaceted and resilient.
Couldn't have said it better. And let's not forget, real leadership also means learning from failure and being willing to red team your ideas. Those moments of constructive critique are invaluable.
Definitely. And maybe our biggest takeaway should be to tell our own leader's story. Craft narratives that inspire, ground them in reality, and invoke change, don't you think?
Absolutely. And perhaps, as a final thought, aspiring leaders should ask themselves, what story are you telling your team about the future? How are you preparing to lead in domains you might not yet understand?
Right, that's the challenge. Well, that wraps up our conversation on leadership, innovation, and the fascinating realm of useful fiction. It's been an eye-opener diving into these ideas alongside you.
It sure has been. Remember, true leadership lies not just in brilliant ideas but in the ability to share them in a way that others can remember and act upon. Exactly.
Thanks for joining me on this journey today. Let's keep challenging ourselves, remaining curious, and leading with passion and purpose.
Thank you, everyone, for tuning in. Take these insights, Reflect on your own challenges and keep pushing forward as servant leaders in this rapidly changing world. Choose 3 people. They could be alive, dead, or even fictional character.
Who would you choose or why to have dinner with? 3 people. Oh my gosh. I should have more ready answers to these. These are really— So just off the top of my head, I would, uh, I'm fascinated by the, um, the person, the history, and the character of Churchill. Um, it would be a wonderful dinner companion by all repute. He would probably be drinking us all under the table, but also just the insights that he would have on World War II, on leadership, on resilience. I, I just think he would be a fascinating dinner companion. One sticking with me from the realm of fiction, I'm gonna go with Captain Pike from Star Trek, the more recent one, mostly because I think he's a phenomenal leader. I, we could have a, I've actually had this argument with people. You have very different leader models that come out of the different generations of Star Trek that reflect what that era thinks of as a great leader. You know, so whether it's the fist-first Captain Kirk, hyper-masculine, now almost kind of cliché, to Captain Picard, who is this, you know, sort of thoughtful— you know, Pike is a very— he's empathic. But I'm adding him in because if you know the recent series, He's a phenomenal cook. So I want to get his leadership lessons, but also he's a great cook. So I've got my third one. Who am I pulling? There's so many different cliché ones I could go with. One more. That's the elementary, junior high school version of it. Yes. What really the graduate school version of master is more about cross-domain. So how can my action in one domain affect another? And to recognize that the, um, the math is different. So, uh, a small— for example, you know, out of your career area, a small tactical cyber action can have a strategic effect in the space domain or the land or air domain. Um, oh, by the way, it might not just be a direct— it might be I have an effect on the space domain such that then that has an effect on the land domain. Yes. And then finally, the math is different in terms of the timeline. Um, it's not, uh, it may be that small tactical action, um, has that effect 10 hours later, 10 months later. That's the part that's really complicated and to master. It's, um, you know, for the sci-fi fans watching, it's, um, we're moving into three-dimensional chess, uh, from Star Trek. And I don't think we've really come to grips with that. It's because it's, um, it really leads to changes and, you know, again, everything from doctrine to training. You know, that, that young Army officer could be the one that wins the naval fight.
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