Lennon Bone proposes that teaching creators to use trending audio to beat the algorithm actually keeps trends blowing up in a self-reinforcing cycle. He admits there's no data behind it, notes some favorite creators skip trends entirely, and wants to know what you think.
I have a conspiracy theory around the idea of trends on reels and tiktoks. Do you really love all the trending audio content, or do you watch it because you're looking for inspiration, something you can use for your own content? This is just a theory, right? This has zero data to back it up. I personally believe that there are so many people out there teaching the idea of trends as a way to beat the algorithm becomes cyclical, it causes trends to continue to blow up. I mean, the creators that I love don't actually use trends, and I'm just curious if it's the same for you. Agree? Disagree. Think I'm an idiot? Let me know in the comments. I love a little hate.
