Lennon BoneArtists deserve to make more money. I show them how.

Outsourcing your creativity.

16 Feb 2023 · 1 min

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0:59

A short monologue by a creative business owner (the creator/brand) explaining how they outsource tasks to protect their creative energy. The speaker describes making a list of required tasks, identifying which they enjoy or must do personally, and delegating mundane or high-effort-but-low-ownership tasks (email responses, databases, publishing, even idea-generation) to assistants, AI, and close collaborators. The speaker notes initial guilt about delegating (mentions spouse helping), emphasizes the trade-off that every yes is a no to something else, and ends with a call-to-action inviting listeners to follow for more creative-business and marketing advice.

Chapters

Here's how I think about outsourcing things As a creative business owner, meaning I am the brand, so to speak. The first thing I did was I made a list of all the things that need to get done. And then I asked myself a what do I really like to do the most? What takes away all my energy and what just needs me hands down, like nobody else can do it? And what I realized is that more people can do some of these things than I thought possible. Like even coming up with ideas. Well, we're having AI do some of that now. We're having assistants come up with that. My wife helps. Like, I'll be honest, I felt guilty about that at first. Find the more mundane tasks and give those away first. Like responding to emails, setting up databases, publishing content. You know, any of those kinds of things that take a lot of your brain space away. I just had to remind myself, like, everything I say yes to, I'm saying no to something else. If you'd like more thoughts on building your creative business and marketing it from a place of connection rather than attention, then follow along. I'd love to have you.