Lennon BoneArtists deserve to make more money. I show them how.

Sell more art by focusing on this.

29 Mar 2023 · 1 min

Watch on YouTube

0:56

Short advice video by Lennon Bone advising artists how to prioritize work depending on their current attention. Core claim: only 1–3% of followers become buyers, so artists who already have attention should focus more on website/sales/marketing (e.g., running ads), while those with little attention should focus on gaining attention via social media, authentic connections, networking, and messaging. Recommends spending roughly 80% of time on what matters now and 20% on upgrading future-facing assets.

Questions this video answers

1–3%

Approximately 80% on current priorities and 20% on upgrading future-facing assets.

Chapters

If you're not selling your artwork online, you might be thinking about like how do I improve my website? But let's look at a really staggering statistic that might shed some light on what you actually need to be focusing on as an artist. Only 1 to 3% of your followers will be buyers of the things that you make. So if you have people paying attention then you should be thinking about your website, your sales, your marketing, maybe running ads. But if you have little to no attention, you should be thinking about attention. Maybe your social media accounts connecting with people in a very real and authentic way, networking and the messaging around yourself and the art that you make. It's not to say that if you're not getting attention your website isn't important, it just means it might not be as important right now. So spend 80% of the time on the things that matter currently and 20% of the time upgrading those things that will matter more in the future.