A short YouTube video (by Lennon Bone) advising artists how to stand out by telling their personal story and connecting emotionally with audiences. The speaker emphasizes vulnerability (without oversharing), showing the human behind the work rather than only art or process, and marketing from a place of service rather than hard selling. The clip invites viewers to follow for more tips.
Standing out as an artist is not as hard as you think. Yes, you have to make great work, but great work is subjective. You know what? Artists aren't doing well right now? Telling their story, getting to those vulnerable bits that are a little bit emotional. It doesn't need to go off the deep end where you're like crying on the Internet, but the things that just make you stop and realize that you're listening to a human being, not somebody who just like jams out to their own music or slowly flips their paintings around in front of a camera. You are a well rounded human and you don't have to just show your art or your process. If you'd like more tips on marketing your art from a place of service rather than selling, then please follow along. I'd love to have you.
