Lennon BoneArtists deserve to make more money. I show them how.

Traditional media for artists and promotion.

22 Feb 2023 · 1 min

Watch on YouTube

0:53

A short spoken commentary (YouTube) by Lennon Bone discussing traditional PR for artists. The speaker cites Forbes' definition (radio, television, books, newspapers, magazines) and argues two main problems: (1) these media no longer facilitate the personal connection audiences seek with art, and (2) traditional PR relies on gatekeepers who select people aligned with their messaging. Despite these drawbacks, the speaker advises artists to accept traditional PR when available because it serves as a resume builder and may bring a few clients, but warns most artists should not expect it to be a major audience-builder or wait on gatekeepers to start their work.

Chapters

So Forbes defines traditional PR as radio, television, books, newspapers, magazines, all those kinds of things. And there's really two problems with these for artists. The first being that people are looking for connection with the art that they buy and people don't consume these forms of media as a way to connect anymore. And the second problem is that all traditional PR has gatekeepers. And those gatekeepers are looking for people that resonate with their message, that align with what they say, what they're trying to put out there. And so while these are problems, is it bad for artists? No way. I think traditional PR looks great on your website as a resume builder. It may get you a few new clients, but I don't see it as a big audience builder for 95% of the artists out there. So by all means, take it when it comes, but don't feel like you gotta wait for a gatekeeper to say that you can start your thing.