A short YouTube commentary about conceptual artist Nicholas Costello's installation 'Costello's Cube' — a gold cube displayed one day in Central Park, financed via a private release of 'Costello Coins' and reported by the New York Times. The speaker questions whether the piece is substantive art or primarily marketing/PR, and invites viewers to share opinions in the comments.
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Conceptual artist Nicholas Costello's latest work, Costello's Cube is being pegged by New York Times writer Will Heinrich as a kind of Instagram based and NFT promotion. The gold cube comes up to about your knees, was displayed in New York City's Central park for only one day. The gold alone is expected to be worth over $10 million and was financed by a private release of his upcoming digital currency, Costello Coins. The question that the New York Times writer raises is, is Costello bringing anything new to the table here? The thing to me here is, does it matter? Is there any art that's being made right now that brings a new viewpoint to the table? Or is it doing its job if it brings excitement and feelings, new thinking to the viewers ultimately, and some of you may hate me for saying this isn't great art, just great marketing. I'd love to know your thoughts here. Let me know in the comments below. And bring on the hate. Just know that you know I'm asking all these questions in love and interest, curiosity.