You Are Going To FAIL As A Creative. š

Lennon Bone talks about failure and fear as a musician and creator. He lost a $30,000 unrealized gain on XRP when it crashed, and he's rebranding his 5,600-subscriber channel from musicians to all creatives after 1.5 years. He argues vulnerability and accepting failure are how you actually grow.
Questions this video answers
About a year and a half.
About 5,600ā5,700 subscribers.
Around $0.40 per token.
About $3 and change per token.
Around $30,000.
Chapters
So this is really, really hard for me, and I don't even know why. I think I kind of know why, but I'm not fully for sure why. But I want to talk about failure today and how no matter how good the stuff is you create, no matter how good your art is, no matter how good your creative business is, you are going to fail, which is something that I'm dealing with right now. Hey, friend. I'm Lennon with Sound and.
And I'm bringing together creatives and artists so they can find their thousand true fans and create art that impacts others and generates an income for them. So if you've been around this channel for very long, you know that I've made a lot of content around musicians. And so I'm primarily a musician. And I actually came to the conclusion yesterday that really I'm just a creative. I think if more artists and musicians, like visual artists and musicians and cinematographers, thought of themselves as creatives, they could actually do more with their business. And that's kind of where this failure that I'm dealing with comes into play. So I've spent about the last year and a half building this channel to close to 6,000 subscribers. Right now, I think it's at like 5,600, almost 5,700. And the reason that I started it the way I did, geared toward musicians was because. Because that's what I do primarily. Like for the last 10 years before that, I was doing music full time. I toured as a musician, I was a producer, am a producer, still play music a ton. So that's still like a good third of my income. And I think what happened is that as I started exploring, teaching these things and digging into these things more, just creative people started coming to me and asking for advice on how to clarify their message and put things like that together. And it makes me judge myself a lot and deal with a lot of internal conflict because I want everything to be perfect, because I tell people and nitpick other people's content. And all of this has kind of gotten to me and put me in this place of fear because I realized that no longer do I want to make content just for musicians. And I was actually advised that I don't need to make a video like this, but my gut tells me that I do, because this feels like a great big failure to me. I spent a year and a half doing something that is now going to change. And that's just really hard to think about because in a lot of ways I feel like I'm starting over even Though I'm not. So all this kind of got me reflecting on some really big life failures that I've had and how they turned into learning experiences. And I want to kind of tell a couple those stories real quick because I think you might find them interesting.
So in the era of the bitcoin craze and when a cryptocurrency called XRP was kind of starting to come up, and I know this doesn't have to do with art, but I think you'll still understand the tie that binds all this together. This XRP was starting to do pretty well. And so I thought, okay, I have some spare money. I'm going to go ahead and invest into this and see what happens. And so when I invested, it was about. I probably got in at about like 40 some cents per share. At its peak, it went up to like $3 and change. So there was a point where I. Where it was up high enough that I had made around $30,000 in a matter of a couple of days. And what happened was that I got greedy and I thought, okay, it's gonna stay. It's even gonna go higher. And so I didn't pull any money out. And then within a couple of days, like, started to crash. And when it crashed, it crashed hard and fast. And by the time I would have pulled any of the money out, I wouldn't have made hardly anything. And so I just left it in there. And it's actually still in there now. But that's the most money that I never made in an amount of time. And it was all because I was afraid that things could get better, so I shouldn't let go. Like, I was fearing that I was gonna miss out on something if I didn't let go and just take what I needed to take at that very moment. That's sort of what this feels like right now, where I'm grabbing ahold of something and I'm saying, you know, I've invested this much time into this thing, and now I'm gonna grab ahold of the thing that I need right now, which is, you know, some semblance of an audience that's here, a community that's building. And I'll have a link for that in the description below. That story kind of ties with. I just have to grab the thing that I want and then go after it as much as I can now while it still counts. So here's why I think it's so hard for me to share this stuff is because I don't want to let you Down. And when I think about fear and what fear actually is, we're not really afraid of a thing. We're afraid of shame. We're afraid of feeling like somebody's gonna ridicule us or shame us for something that we're doing or we're changing. And so it's taken everything that I've to not just start all over from scratch and just build a new channel because. And the reason I'm not doing that is because I just know that this is still going to be valuable for those of you that are here. And here's what I know, that if you're building something, if you're building a business around things, you know that you make, that you create, you will fail. If you're doing it right, you will fail, you will feel like a failure at some point. And that's perfectly okay. And I'm telling you that while I'm also telling myself that as a creative, as a guy that, you know, makes a third of his living playing music and another third of his living teaching and doing production, and another third helping creators understand and rebrand their message. You know, like, I'm living the lifestyle of a creative. It's what I do. For me to not take you along on this journey and sort of document it. I feel like if I was just doing five point videos on things and told you why it was important without telling you how I was doing it or why it was affecting or how it was affecting me and like not showing my mistakes, I'd be like every other person doing tutorials on the Internet. And that honestly drives me insane. And I feel like in some ways that's what I've been doing. I've been afraid to be vulnerable. I've been afraid to show who I am and what I'm doing. And so I'm past that now. Like, this is the start of that. And so I'm really, really excited to move forward. These are things that you as an artist that should be thinking more as a creative should be doing. You need to be thinking about developing your message in a way that will connect and resonate with somebody so that then your artwork is the thing that they want to buy. It's the thing that connects them and allows them to see themself, not just you, but themselves. That's the important thing. And that's something that I think I'm. Honestly, I think I'm really good at that. And the reason I think that is because I'm seeing that I'm doing it for people and people are having success with it. And so I want to share that with you all. I want to help you do that thing. So if you don't consider yourself somebody who wants to put themselves out there and create things that impacts other people, that's not who you are, then this is not the place for you. Okay? I want people here that want to work and they want to better themselves and be vulnerable with each other and realize that the human connection is the most important thing. So come along, and I'll see you guys in the next video.










