"We're happy with our current vendor" #saas #sales #techsales #objectionhandling

Here's an all too common objection that I guarantee you've gotten hit with. The prospect will share something like, sorry, Brian, we're just happy with our current vendor. Now here's how I might respond. That's awesome to hear. What are you most happy about them? Well, reason number 1, reason number 2, and reason number 3 we really like, but there are a few things we wish they did better as well. Fast forward 8 minutes later and they'll share something like, you know what, let's set up a demo just to see what you all have as well. The lesson here is to stop fighting objections from the onset. Try instead to start agreeing with them. When someone says they're happy, congratulate them on already investing in that category and in the space. Then get curious about what happy truly means. See, most objections, they're very surface-level responses. The only way to get at the true one is to dig deeper with real curiosity.