Bridger Pennington's Funnel Launch hit $2.5 million in year one by running ads before building the product. He tested market demand through sales funnels, found people wanted education on starting investment funds, then built it with them. Demand came first, product second.
Chapters
This is how we went from $0 to $2.5 million in sales our first year of business with Funnel Launch. Now, something unique we did for this business instead of other businesses that I started in the past, usually when I start a business, I'll try to build the product and try to build it, and I hope one day that someone will buy that product. What we did with Funnel Launch actually was the exact opposite. We actually started to run ads and funnels to get feedback from the market on what they wanted to learn about around this category. Our market told us, hey, we wanna learn about investment funds, how to start, launch, and build these types of investment funds. We built this entire company with our customers hand in hand, and what happened is we built a product that our customers were begging for.