Bridger PenningtonFund Launch & Investment Expert

$150K for a conversation sounds crazy. Until you hear what came out of it 🤯

30 Dec 2025 · 1 min

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Bridger Pennington paid $150,000 to meet marketer Russell Brunson and learned three ways to grow: acquire new customers, charge more, and increase repeat purchases. Brunson emphasized that without repeat customers a business is a fad, and selling to existing customers costs ten times less than acquiring new ones.

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I spent $150,000 to meet with Russell Brunson, and this is what I learned. There's 3 main ways to grow your business. Number 1, add new customers. Number 2, charge more per customer. And number 3, get more repeating buyers per customer. And the 3rd one he really harped on, he said, Bridger, if you don't have continuity in your business and repeat customers, you don't really have a business. You have a fad or an event where people come and then they leave. It's about 10 times cheaper to sell to an existing customer than it is to create a new customer. So focus on your existing customers.