Apple is a cult...

Apple has built these diehard people that like only use Apple devices and they make fun of you if you use an Android. How do you get your customers to make fun of your competitors if they use their products? Every mass movement needs at least 3 things. Number 1 is a future-based cause, something that you are moving towards, something that you're going to. The 2nd one is a common enemy. The 3rd one is an attractive character. Those are the 3 core pillars of a mass movement. Steve Jobs, our attractive character, future-based cause. They wanted to build technology that was just easy and worked with your life, and the common enemy was, you know, bad or old technology. Microsoft was their big, you know, common enemy they threw rocks at.