Bridger PenningtonFund Launch & Investment Expert

Celebrity Liquor Brands and FUNDS #shorts

13 Jun 2023 · 1 min

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This content was created by Bridger Pennington. This content was uploaded by Bridger Pennington. This is a YouTube short titled "Celebrity Liquor Brands and FUNDS #shorts" (posted 2023-06-13). It contains a short monologue by a single speaker (labeled SPEAKER A) discussing celebrity-backed alcohol brands, how investors leverage media to scale those brands, typical equity splits (e.g., actors taking ~20%) and fund strategies for realizing large exits, with a reference to paying celebrities like Ryan Reynolds.

Chapters

Have you seen all these these actors that are using alcohol? All of them now have an alcohol or a brand that they're taking, and then they exit for a billion dollars. Have you guys seen this? The reason the alcohol company does that is they go find an actor. Let's use media as a leverage point. We'll make this a billion-dollar brand. We'll give that person 20% equity. They take 200 million. We take 800 million. If you have like a fund with tons of capital, ta-da! You can leverage media a lot easier. You can go pay Ryan Reynolds a huge check.