Bridger PenningtonFund Launch & Investment Expert

Get Family In The Business | Bridger Pennington

23 Nov 2023 · 1 min

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This content was created by Bridger Pennington. This content was uploaded by Bridger Pennington. This is a YouTube video titled "Get Family In The Business | Bridger Pennington" (uploaded 2023-11-23) containing a conversational excerpt in which Bridger Pennington, with an interviewer labeled 'Speaker B', offers coaching advice to hustling entrepreneurs and summer-sales earners about enlisting spouse and family support so the household rallies behind business goals.

And a lot of these kids are saying to me like, dude, I'm trying, but my wife wants Louis bags and she wants a trip to France.
And what would you maybe coach someone doing summer sales? They're trying to make money. They're hustling. They're doing hard. They're launching the business. They've got a wife. What of yours has been your coaching advice to those guys?
The first thing I tell people is you want to enlist your family. So, in other words, it's not your job, your business, your career. It's our job, our business, our career. So, you enlist them.
Couldn't agree more. I love that.
Like, you bring them into it. Hey, guys, if mom gets these 5 customers and hits this goal this month, maybe she has like a little business. Like, we're going to go to the park, no phones. We're going to go get some ice cream. Like enlist them, enlist your spouse. So they're like, hey baby, go make this happen today. Go, go get our 3 sales. Like, you got this. You know, like, I'll hold down the fort. You go make it happen. Or the kids are like, Mama, go get your 5 customers. Let's make this thing happen, you know, because they want to go to the park, you know, and they're cheering you on versus resenting you for, for, for working the business.