Find what influential people actually care about beyond their main job. One founder bought 1,200 copies of a speaker's self-published book to get his attention. Connecting over someone's passion project or charity work beats generic networking.
Chapters
So, something a mentor taught me a little bit ago about building my network. Most people that are big and successful have something that they're very passionate about and they spend a lot of time on but also sometimes is underappreciated. For example, a lot of people write books that no one buys or reads and so we had a speaker actually last year for Funnel Launch Live that we were trying to get to come speak and he didn't really want to come whatever. But then we offered to buy 1,200 copies of his book and put them on the seats for everybody in the audience. And all of a sudden his eyes lit up and he thought it was the coolest idea ever and he wanted to sell 1,200 books and that was kind of our angle to get into this speaker. Other people in your network might have charities, they might have organizations, they might have a children's foundation, they might have other stuff they care about and if you can take an angle through there, it's a quicker way to their heart.