How did Google take over their niche?

You know, Google was not the first person to their market. They had second mover's advantage. Who was first? Anybody know? AltaVista. AltaVista was first. I wanna talk about the unconventional approach that companies like Meta, Google, and Rivian use to take over their niches. In business school, you hear about this concept called the first mover's advantage. It's where you're the first to market. It's pretty obvious. There's this interesting concept though called second mover's advantage, 'cause typically people that pioneer an industry take a lot of arrows in the back. But the second mover's advantage, you can learn all the arrows the first mover took And then you can use that and create upon what they've already paved for you. So for example, Google. 2 kids from Stanford go, hey, AltaVista is cool, but it's super janky. There's tons of ads. It's really cluttered. Let's make a very clean landing page. Let's call this thing Google and we'll go for it. Ta-da! Google is what it is today.