Bridger Pennington built an online education and incubator business without an Ivy League or Wall Street background. His courses reached over 100,000 people, and his Black Card Incubator charges $25,000 to $45,000 per person with around 1,000 members and 15 coaches on staff.
Chapters
How did you guys do this? None of us worked on Wall Street, none of us went to Ivy League schools. I'm a dropout. How did you guys get in this game? My dad graduated with C's and B's from the University of Utah. Their company's headquartered in— do you guys know this? They're headquartered in Sandy, Utah. So how did like an untraditional manager— how'd we get in this game? We then started an online thing called Funnel Launch. We started making videos and then those videos got more traction and traction. Anybody ever made videos of themselves before? Yeah. It's not that fun, is it? It's not that fun. But we had a lot of people like, this is helpful, this is useful, and we started to get traction. I was like, hey, we'll keep making videos. We made a small course, then it got a bigger course, then we built a whole incubator. Funnel Launch today, we've had over 100,000 people go through something, one of our courses. We've had roughly 1,000 people go through our Black Card Incubator. Our Black Card Incubator is anywhere from $25,000 to $45,000. And what happens, someone joins Black Card, We have 15 different coaches now that work with them. We have a pitch deck designer that builds their pitch deck. We have 5 different law firms. We partner them with a law firm and we actually go fully and launch their fund. That's why we're called Fund Launch. It's not fund teach, it's fund launch. Like we go launch.
