How Jeff Bezos Became A Category King 👑

AWS pretty much runs the internet today. Amazon Web Services. By itself, AWS is 33% of global market share of the internet database space. They do $106 billion a year. This is a subcompany within Amazon. It's very interesting how they launched this. There's a famous Jeff Bezos quote. He goes, your margin is my opportunity. I'll give you just rough numbers. A dollar was breakeven. People are charging $1.05, $1.10, $1.07, right? That's the competitors. Jeff Bezos charged 97 cents. He ran AWS at a loss for a year, 2 years, 3 years. Then it was barely break-even, 4 years, 5 years. And what happened is he sucked in the entire market share because it was the best deal out there. And everyone, how did— man, we can't compete with Jeff. Why? Because he was running at a red for years to grab market share, to be a category king. Once he has market share, he raises prices. They've run very profitable business, obviously, $106 billion in revenue. $1.4 trillion, trillion-dollar market cap.