Bridger PenningtonFund Launch & Investment Expert

How To Dominate A Market 👀💸

16 Jul 2025 · 1 min

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1:19

In this presentation, the speaker explains the red ocean versus blue ocean strategic framework, drawing on examples from the online search market. A red ocean is described as a highly competitive, saturated market where a few dominant players capture most of the share—illustrated by Google’s 94% control of web search and Bing’s struggle despite massive investment. The speaker contrasts this with blue oceans, which are untapped or newly created markets. YouTube is presented as a blue‑ocean video‑search platform that grew to dominate over 90% of that niche, eventually becoming a red ocean category king that Google acquired. Finally, the speaker identifies ChatGPT and AI‑driven search as an emerging blue ocean that could disrupt the current Google‑YouTube dominance. The overall message is that entrepreneurs should aim to create or enter blue oceans rather than trying to compete in entrenched red oceans.

Chapters

You guys have heard me talk about red ocean and blue ocean before, right? This comes from a number of books. There's Blue Ocean Strategy, another one called Play Bigger talks about this concept. There are red oceans and blue oceans. In a red ocean, which imagine sharks, they're all eating and it's red because it's bloody. It's a very competitive market. Statistically, 74% of market share in a red ocean goes to one company. A great example is, you know, online search. Google search, right? Who's the number one dominant player? Google, right? They own roughly 94% of online search on the internet. I've shared this before. Some of you guys know, but Bing, for example, Microsoft built Bing. They spent about about a billion developing it, about $11 billion over the last 10 years on Bing. Today Bing has less than about 2.5% market share. Really did nothing from Microsoft. This wasn't some startup. This is Microsoft building Bing. It's hard, very hard to disrupt a category king once they have the category. Does that make sense? That's the concept here. So when you're building new businesses, these authors argue you should build in a blue ocean, build something new and different. What's the second largest search engine in the world? It's not Bing. It's not Yahoo. YouTube is the second largest search engine in the world. It became— it was a blue ocean. It was video search. It grew up into a red ocean. YouTube dominates 90+% of market share. Google then bought YouTube because it was a category king. Right now, who is disrupting Google and YouTube as search? ChatGPT. Again, it's a blue ocean. This is a new ocean that's now emerging as AI search, right? So this is the concept of red ocean, blue ocean.