Bridger Pennington breaks down how Funnel Launch hit $2.5 million in sales in year one. They ran ads and funnels to test the market, then built the product directly with customer feedback instead of launching in secret.
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This is how we went from $0 to $2.5 million in sales our first year of business with Funnel Launch. Now, something unique we did for this business instead of other businesses that I started in the past, usually when I start a business, I'll try to build the product and try to build it, and I hope one day that someone will buy that product. What we did with Funnel Launch actually was the exact opposite. We actually started to run ads and funnels to get feedback from the market on what they wanted to learn about around this category. Our market told us, hey, we wanna learn about investment funds, how to start, launch, and build these types of investment funds. We built this entire company with our customers hand in hand, and what happened is we built a product that our customers were begging for.