Look What Reese Witherspoon Did | Bridger Pennington

Reese Witherspoon, billionaire now. Why? Because Reese Witherspoon, little sweet Susie Sunshine in pink, basically took a book club and said to authors, I'll give you part of my platform for you to talk about your book because I'm lovely. It's free. You're gonna sell a bunch of books. Tiny insignificant detail. I'd like the future rights to turn your book into a movie. They come on, Reese basically A/B tests So tests out which books do best. And depending on which books do best, Reese buys their movie rights and makes movies that create, you know, tens of millions or hundreds of millions of dollars in revenue.

It's a really cool concept from Reese Witherspoon to build a huge funnel to find and A/B test the best books on earth, whittle down to movie rights. And now she's a billionaire because of it. A lot to be said about building a massive media campaign to build a— Alex Hormozi is doing this right now. Huge top-end funnel to whittle down to a few dozen companies that he can partner with, that he can work with acquisition.com and bam, sell for $1 billion.