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McDonald's Price Increase | Bridger Pennington

1 Jan 2024 · 0 min

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Bridger Pennington argues McDonald's price increases are fine because the fast-food market is competitive. If you want cheaper burgers, start your own chain. He contrasts this with OPEC, which actually manipulates prices through monopoly power.

But apparently, people still wanted to go to McDonald's. So hence, they should be charging higher prices. This is a capitalistic society. And by the way, if you or me can do it for cheaper, let's go start a competing brand, have a different type of burger. Oil, I think, is a different category. You have OPEC that does price gouging and price fixing. I believe oil can be more manipulated and is more of a monopoly. Someone like McDonald's, though, is a very competitive marketplace. So I don't think it's a big problem.