In this live presentation Bridger Pennington outlines a suite of under‑utilized marketing tactics that he believes will dominate the next 18 months. He begins by describing “clipping,” a model where creators pay a network of users—often young influencers—to repost short clips of their content, rewarding them per view or per verified follower count. He cites Andrew Tate’s de‑platforming workaround, Dean Graziosi’s $1 per 1,000‑view clipping program, and Iman Gadzhi’s Make Money Online Challenge that distributes high‑value prizes to generate user‑generated content. Pennington then critiques paid‑for‑post placements (e.g., Forbes) and advocates a contributor approach: using a PR agency to secure quote‑only placements in reputable outlets (Investopedia, Financial Tech Times, Go Banking Rates) that boost SEO and credibility without overt self‑promotion. He explains the operational details—tracking software, view validation, parameter enforcement, and payment workflows. Finally, he stresses the importance of a holistic personal brand that openly shares faith (LDS), family life, and values, arguing that authenticity and long‑term relationship building outweigh flashy ads. He illustrates this with a recent Snowbird event focused on family legacy, noting that genuine personal connection drives higher‑ticket sales and client trust.
Chapters
This is one of the things that I think will be one of the most powerful marketing plays in the next 18 months. And I have a question for the audience here. Didn't Andrew Tate get cancelled? Like totally cancelled. He got deplatformed. He still is not on YouTube, Facebook, Instagram. He is deplatformed during COVID So why, at least do I see his face pop on my social media all the time? If you got deplatformed, it would destroy most of our businesses, right?
Yeah.
Do you guys know the strategy he did? He did clipping. He would pay his group. He had Hustler's University, 100,000 pretty much young men, ages 14 to 18 years old. He said, hey, I'm deplatformed. I'll post my content here. If you post it for me and you get 100,000 views, I'll pay you $500. He now had thousands of accounts posting his content. And by the way, his content is very, you know, it goes viral. So, when you're on TikTok or whatever, you see posts of his from all these random accounts. He can't be cancelled. He has thousands of accounts. And then what he said to like these— he's like, if you get a verified TikTok account with over 10,000 followers, I'll pay you $2,000 for your thing. And to a 14-year-old middle school kid, $2,000 might as well be a million dollars. You know what I mean? So, these 14, 15, 16-year-old young men were posting his content like crazy. And then getting paid by Andrew on the backend for posting his content. This just came out like 2 months ago. This is Woop, at least Woop's version of clipping. So this is Dean Graziosi, for example. He is on here. You can see at the top, he is paying $1 per 1,000 views for people who clip Dean Graziosi's content. He has paid out almost $10,000, which means he's gotten around 10 million views from that campaign. from other people posting his content for him. How it works is they post on their accounts. Like, I could sign up for Dean's Clipping, and I would post Dean's clips on Bridger Pennington's profile. They have a tracking software that tracks, and we make sure— they make sure it's not paid or botted views. And sometimes they— we did it on— we did a campaign where we had to kick people out because they were botted views, but they're real views. And he— you put parameters. You have to say Dean's name on it. You have to use his content. You put parameters that you approve or don't approve. Then you get paid out once you're approved. I'll give you a few more examples that might make more sense.
Iman Gadzhi is giving away $250,000 in prizes, including a McLaren, 5 Rolexes, and more. He's doing this through his Make Money Online Challenge. I just joined it and it's actually insane. Starting on the 27th of April, we're going to learn step by step how to make a real income online, all from scratch. It's all free and the link's in my bio if you want to join.
This was someone, he actually did a self-video, user-generated content about IamGodzie's Make Money Online Challenge on his channel got 400,000 views, drove leads to it. I think this is gonna take over the next 18 months. Usually what happens is things come, they get saturated, then everyone moves on to the next thing. This is brand new right now. I think this will be saturated in the next 18 months, but for right now it's pretty darn cool.
WHOP.
W-H-O-P. WHOP. I should get paid for talking about them. What the heck? Put me on a clip. Couple other things that we've done to help. I'll go really quick through this. You can do pay-for-post publications. That's one thing you can do. Anybody ever been pitched like, we'll put you on Forbes for $5,000? I don't think those work very well personally. I'm not a fan of those. We tried one or two. It really didn't, I mean, they got posted, but no one sees them. What we've defaulted to now is being a contributor. So I have a PR agency we're plugged into. Almost every day they ask for contributions from people that are thought leaders in the space. So this is Investopedia reached out and said, we're looking for people people to comment on this article. I made a comment. I don't know, they picked it up apparently, and it's in now Investopedia. It ranks really high with my SEO because it says Bridger Pennington, co-founder of FundLaunch, emphasises, quote, valuation isn't done in isolation, it's guided by how similar companies are trading, quote. That's it. And the rest of the article is about what they're doing, but they wanted a few quotes in their articles from thought leaders. Is this making sense? Really cool thing of how you can get SEO engagement and establish yourself as a thought leader because no one's going to see that post you paid for. They bury it in some page, you're never going to see that but someone might see on here. We did another one where actually I wrote an article and it got picked up by the Financial Tech Times. The April Global Fund Manager Survey paints a dismal view of the global economy, I don't entirely agree by Bridger Pennington. Now, I'm a contributor to an article. It doesn't pitch my thing at all, it's just me commentating on what's going on in the market. This is stuff that we're doing right now to help again close high-ticket sales, 'cause people come and they wanna see what you're all about. They wanna see a holistic view. People's BS meters are really high right now. They're not gonna buy, it's not 2017 anymore. Darn it, it's much harder. CPMs are very high in this right now. So here's another version we actually got quoted in Go Banking Rates, okay? There we are right there. Alright, so again, people are hitting our stuff 7 to 15 times. It's a very holistic approach. Sorry to interrupt. Can I ask how you got to commenter and contributor? Yeah, good question. The question is how did we do that? I have a PR lady that we've paid. She's plugged into all these groups, and like this morning she just texted me, hey, this group is looking for a comment on this subject. So we pay her. I don't know other ways to do it besides her. She's introduced me to this space because she's plugged into these. She's like, we'll make you a— we'll get you a column on certain tech times where if you, you know, if you get good enough— if you've noticed like on Fox or CNBC or CNN, they always invite back like the same 10 people. You notice this?
Yeah.
It's because those people started contributing years ago and they're like, oh, every time I need a good comment, you know, I'm going to Earl for that thing, right? Or I'm going to Trish, right? I'm going to Trish for comments, you know, because she's so good on camera. I can trust her. She's not just going to pitch her thing. I'll just mention this. Back to the idea of a holistic brand. I think more and more in 2025, people really care about who you are. If you're gonna be a face or a thought leader of your brand, which I'm guessing a lot of you are. And so what I have seen is clients are way more attracted to us and how we live our lives holistically. And so that comes back to be a good person, do good in the world, help people around, around, and whether it's on social media or not, people can tell. For me at least, our brand, we started out in the ClickFunnels space and it was like, okay, we're just gonna get like, I'm gonna be this coder behind the screen that just builds a funnel and makes millions. You know what I'm talking about? And slowly over time it kind of changed for us of let's play a little bit longer game and let's play, can we play like a career of this? Like how do we build the long game in what we're doing? And I think all of you that are probably pretty amazing people in here. Let your light shine. Let your— like, I talk about religion quite a bit on my channel. I'm a member of the Church of Jesus Christ of Latter-day Saints, the Mormons. Here we are at BYU.
It's us.
I talk about the church quite a bit on my channel. I talk about my family quite a bit on our channel. I talk about stuff that matters to me quite a bit on our channel. And, what I have found is it builds this holistic approach. We just did an event at Snowbird last week. We had all of our clients flying out. We did 2 sessions on family and how to raise good kids. We have all these high-powered CEOs in the room, and like, yo, half of you are divorced or getting divorced right now, and all your kids hate you. We didn't say that, but we said, let's talk about family. Let's talk about how to build legacy here. And what we found was we've gained more credibility through almost that than our cool ads that we run and our cool products. And so I think it's okay to bring God and family and other important things into your stuff into your brand. Actually, people are more drawn to people who are real, who actually do that thing day in and day out. So with that, go be good humans. All of you I know are already crushing it, but go call your grandma, you know, call that one person that you need in your life. Make sure to say hello to them and go help them out.
