Bridger PenningtonFund Launch & Investment Expert

Providing Value In Your Business | Bridger Pennington with Joe Brown

24 Jan 2024 · 1 min

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Bridger Pennington explains what "provide value" actually means: you have something someone wants enough to pay for. When both sides trade something they value less for something they value more, that's profit. Repeat that exchange and wealth grows.

Chapters

Everybody talks about in business you have to provide value, but nobody ever explains what that means. Here's exactly what it means. I have something that you want badly enough that you pay me for it. When that exchange happens voluntarily without coercion, that means that you just got something you wanted and the only thing you had to give up was something you wanted less. Because we both got something we wanted more and we gave up something we wanted less, we are both better off as a result. That is the definition of profit. When that happens over and over and over again, the total stock of wealth increases.