The 7 Principles We Use To Close Deals💰

7 principles of persuasion. You might have seen this before. These are from the book Influence. This is what we use to close on everything. This is not just funds, this is with anything. Do you show authority on the topic? Yes or no? Do you have scarcity and urgency on your deal? Commitment, we're going to ask for commitments. People usually follow through with what they commit to do. Social proof, who else is in this thing? Reciprocity, people generally, if I give you a gift, you'll give me a gift. Do I like this person? Is there a community around this? You have 5 of these, that's fine. If you can do all 7, that's the best. Even if you have 1 or 2 of these, you can raise a lot of money and scale.