Bridger PenningtonFund Launch & Investment Expert

The Book of Mormon Started A Mass Movement

3 Sept 2023 · 1 min

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A member of the LDS Church argues that the Book of Mormon, introduced by Joseph Smith, launched a mass movement the same way Steve Jobs and Nike's "Air" campaign did: a charismatic figure, a written manifesto, core values, a future vision, and a common enemy.

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The Book of Mormon. I'm a member of the Church of Jesus Christ of Latter-day Saints. I'm a member of this. It was started with a tract carrier named Joseph Smith and a book called the Book of Mormon that was ancient scripture and started this mass movement. You can go time and time again. You can look at companies that have these. Steve Jobs wrote his— Nike, if you guys have seen Air, he writes that manifesto out of what Nike is and what they aren't, and that inspired his company and organization. All mass movements. That really took off and really took over the world all started with a book, a writing on the wall, and literally physical writing that said, this is what we stand for, this is what we don't stand for, this is our future-based cause, this is our common enemy, written by the attractive character, is what moves nations.