The MESSI Effect

So the Messi deal he just did with David Beckham and MLS is phenomenal. I think a lot of creators are gonna start moving to this where— because Messi knows he pulls a significant amount of viewership to him. You have people like LeBron James could say, hey, I'm moving to a new team and also I want equity in that team. If the team market cap grows from a certain percentage, I want a piece of that because I'm like, it's like a growth equity play. Oh, and also I'm gonna bring a lot of TV rights and viewership to you. I'd love a piece of that as well. And I think these players that are big players can start negotiating like this. Messi's kind of, I think, opened the door to this. Messi grabbed TV rights from Apple TV because it's true, like, people follow players. People, like, it doesn't matter where the player is, people want to watch that player and they bring a significant amount of clout with them. And you can even say, I'll take a smaller salary, but give me a piece of the upside. Give me a piece of the growth we're going to add to this team.