Grant Cardone, Cody Sanchez, Tai Lopez, and Russell Brunson have all shifted from selling courses to launching investment funds and buying companies. Tai Lopez bought Pier 1 Imports and Radio Shack. The speaker argues that private equity, not content creation, is where the real money is.
Chapters
Watch what they're doing, not what they say they are doing. All these online influencer people, a lot of them are going and launching funds. You guys notice this common trend? You have Grant Cardone's obviously their funds. Cody Sanchez has her private equity funds. Tai Lopez, they bought Pier 1 Imports, Radio Shack. It kind of crashed, it kind of crashed and burned. But anyways, he was moving in that direction before they blew up. Alex, we were hanging out and he actually put an offer on her business. They're doing private equity. I was with Russell Brunson just a few weeks ago. He's buying a ton of businesses right now doing all private equity transactions. Watch what they're doing Not what they say they are doing. Most successful people in this space right now are moving into the fund game. Why? Because it's the most lucrative game on earth.