Bridger Pennington lays out a backwards approach to launching an investment fund: source deals and pitch to investors first, then hire lawyers. This way you validate the fund and raise millions before spending on legal costs, cutting financial risk and getting started faster.
Chapters
So this is one of the best things about the Fund Launch Formula is that you don't have to go pay the upfront legal. If you go read online, everyone will tell you step number 1, go pay for expensive lawyers, then you go pitch investors. And if anyone likes it, great. If people don't like it, well, shoot, you're stuck with a $30,000, $70,000, $100,000 bill. What we teach is the exact opposite. Go find deals first, build your team, build your PowerPoint, then go in, pitch investors and soft raise capital. And guess what? If your investors don't like it, that's okay. You can go back to step number 1 and you keep reiterating through this whole process until you have built a fund that investors love, they want to put money into, and you've already soft-raised millions of dollars. And then and only then you come over to step number 4, you hire the expensive lawyers, and then you launch a fund that everybody loves. And boom, bada-bing, you're off to the races.